Austin, TX  – Futuri, the leader in AI-powered broadcast technology, announces the appointment of Marc Jaromin as Director of Public Safety Platforms. In this pivotal role, Jaromin will lead expansion of BEACON (The Broadcast Emergency Alerts and Communications Operations Network), a groundbreaking public safety communications system developed with the University of Florida and the Florida Division of Emergency Management.

Jaromin’s appointment is the latest milestone in BEACON’s rapid expansion, alongside the continued leadership of renowned emergency management expert Craig Fugate, former FEMA Administrator and Florida Emergency Management Director, whose foundational expertise helped shape BEACON from concept to reality.

Jaromin brings extensive broadcast leadership experience to this critical position, having served as Vice President and General Manager of major network affiliates, including WKBW-DT (E.W. Scripps) in Buffalo, NY, and in Rochester, NY at WROC-DT (Nexstar) and WUHF-DT (Sinclair). His entrepreneurial success includes founding Roundtable Media and operating multiple television stations and shared services facilities across the United States.

As an Associate Dean of the National Association of Broadcasters Leadership Foundation’s Broadcast Leadership Training program and Dean of the New York State Broadcasters Association’s Rising Leaders program, Jaromin brings valuable industry relationships and expertise in developing forward-thinking broadcast initiatives. His decades of expertise will also guide the broadcast adoption of BEACON across radio and television groups nationwide.

“I am honored to join Futuri and lead the expansion of BEACON. This innovative platform is revolutionizing public safety communications,” said Jaromin. “Simply put, BEACON saves lives. I am excited to work with our partners to enhance public safety preparedness across the nation.”

Former FEMA Administrator, Craig Fugate continues to provide strategic leadership in BEACON’s nationwide expansion. Recognizing critical gaps in emergency communication during his tenure at FEMA, Fugate became a driving force behind the development of the world’s first AI-powered Emergency Broadcast System, working directly Kevin Guthrie, Director of the Florida Division of Emergency Management, the University of Florida’s Randy Wright, Executive Director of Media and College Operations, and Futuri to create a solution that would transform how emergency information reaches the American public.

Drawing from his experience managing unprecedented challenges—including Florida’s “Big 4” hurricanes of 2004 and coordinating recovery efforts for a record-breaking eighty-seven federal disasters in 2011—Fugate understands the vital need for a more resilient and comprehensive emergency communication system. His vision for BEACON comes from firsthand knowledge of how existing systems fell short during major disasters, particularly in reaching vulnerable populations and those facing language barriers.

Working closely with Futuri’s technology team, Fugate’s strategic guidance ensures BEACON addresses the harsh real-world challenges he witnessed throughout his career.

“Marc Jaromin and Craig Fugate’s leadership bring together highly specialized experience in state and federal level emergency management, disaster recovery, emergency communications, broadcasting, and service to local communities,” said Anstandig. “Futuri’s BEACON allows government agencies to deliver critical safety information to local communities in multiple languages more effectively than ever before.”

As a key architect of BEACON’s strategic direction, Fugate continues to champion its expansion nationwide, leveraging his extensive network and expertise to help protect American lives during emergencies. His leadership in developing BEACON represents the culmination of his lifelong commitment to improving emergency response and public safety across the nation. Through BEACON, Fugate’s vision for more effective emergency communication is becoming a reality, setting new standards for how America responds to crises and protects its citizens.

BEACON, launched in December 2024 in Florida, uses AI to capture, prioritize, translate, and distribute emergency communications from official government sources in multiple languages across multiple platforms. Through the leadership of both Jaromin and Fugate, BEACON ensures communities nationwide have access to vital safety information before, during, and after emergency events regardless of language barrier.

To learn more about BEACON’s AI powered technology, visit www.beaconalwayson.com or contact info@beaconalwayson.com. Listen to BEACON directly here: https://www.beaconalwayson.com/#listen

About Futuri:

Futuri, an AI technology company, helps media companies and government agencies thrive in the AI era. Futuri’s software suite leverages the company’s 20+ patents in artificial intelligence, broadcast technology, and public safety to predict audience behavior and deliver the right content to the right audience in any language across all platforms – broadcast, podcast, streaming and digital publishing. Futuri serves various government agencies with BEACON, the world’s first AI-powered emergency broadcast system. Over 7,000 broadcast and media companies worldwide, reaching audiences of 100 million per week, trust Futuri. For more information, please visit www.futurimedia.com.

The post Press Release: Futuri Names NY Broadcast Veteran Marc Jaromin as Director of Public Safety Platforms to Lead Beacon AI-Powered Emergency Broadcast System, Industry Leader Craig Fugate Guides Strategic Expansion appeared first on Futuri.

A Tennessee news station received countless story leads every day, a situation familiar to most news teams. The challenge is determining which ones will resonate most with their audience. The station’s  Digital Content Manager initially passed over a winning lottery ticket story they thought wasn’t worth featuring. Was it the right decision?

The Action: Using AI to Validate a Trending Story

As part of their regular routine, the Digital Content Manager was using TopicPulse to help identify relevant content. When he identified that the winning lottery ticket story was gaining traction in the market, TopicPulse revealed audience interest that hadn’t been apparent at first glance – a valuable insight for the manager to act on. In response, the station pulled up the original release, published it to their website, and amplified it through broadcast coverage, social media posts, and a push notification.

The Results: A High-Performing Story That Almost Went Unnoticed

Thanks to TopicPulse, the station capitalized on a trending topic that might have otherwise been overlooked. The story became the station’s third most-viewed article of the day, demonstrating how AI-driven insights can help newsrooms make smarter editorial decisions and drive audience engagement.

Conclusion

In the fast-paced world of digital news, AI-powered content intelligence tools like TopicPulse empower content teams to recognize emerging trends before they peak. By leveraging AI insights, the Digital Content Manager ensured the station didn’t miss an opportunity to connect with its audience, reinforcing the value of AI in modern newsroom strategy.

Learn more about TopicPulse here.

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Like with most national stories, major news outlets across the country were extensively covering former President Jimmy Carter’s passing and funeral proceedings. Of course this made it difficult for local stations to differentiate their reporting. The assignment editor at an Indianapolis TV station wanted to provide fresh, engaging content that would resonate with the station’s audience and still tie into the national conversation.

The Action: Leveraging AI to Discover a Unique Angle

As part of their regular routine, the assignment editor used TopicPulse to identify trending topics related to Carter. TopicPulse is Futuri’s AI-powered content intelligence platform. The AI-driven insights revealed an emerging discussion about the USPS closing in observance of the funeral. The assignment editor recognized the potential and quickly published the story on the station’s website and shared it across social media channels.

The Results: A Viral Success

The strategy paid off. By January 17, the story had become the station’s most-clicked article, generating over 130,000 page views. The unique angle not only engaged the station’s digital audience but also demonstrated the power of TopicPulse in helping newsrooms discover fresh, high-impact stories ahead of the competition.

Today’s local newsrooms need to work harder than ever to capture audience attention. TopicPulse proved invaluable in helping this Indianapolis TV station break through the noise. By surfacing a unique, trending aspect of a major news event, the platform enabled the station to provide timely, engaging content that resonated with readers and drove significant traffic.

Learn more about TopicPulse here.

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As audience habits shift toward on-demand content, a local television station in Texas began exploring ways to extend its reach beyond traditional TV broadcasts. They decided the best solution was to repurpose their newscasts into podcasts. This would expand their audience and support the growth of their original content. But they needed an efficient solution for this to really be beneficial.

The Action: Leveraging POST for Seamless Podcast Publishing

The station adopted POST, Futuri’s AI-powered podcast production and distribution platform. With POST automation, the station realized that they could easily convert live newscasts into on-demand podcasts and quickly began producing four daily news podcasts plus original content that they distributed several times per month. The station also implemented a targeted marketing campaign letting viewers know that they could now take the station’s content with them wherever they go.

The Results: Significant Growth in Podcast Engagement

The results speak for themselves. In Q3 2024, the station tracked 8,237 downloads and 4,501 unique visits across its shows. By Q4, those numbers had more than doubled, with 20,196 downloads and 11,126 unique visits. Their LTR (listen-through rate) also grew by approximately 10 percent. The ease of publishing with POST allowed the station to scale its content strategy efficiently, leading to increased audience engagement and retention.

By utilizing Futuri’s POST platform, this Texas TV station successfully expanded its reach and deepened audience engagement. With seamless newscast-to-podcast conversion and a strong promotional effort, the station demonstrated how digital audio can enhance traditional broadcast strategies, ensuring its content remains accessible anytime, anywhere.

Learn more about POST here.

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Local television stations must continuously adapt to attract new advertisers, especially those who have traditionally focused solely on digital marketing. When a Marketing Consultant at a South Carolina network affiliate set out to engage a boat company’s newly hired GM, they faced an uphill battle—the GM was unfamiliar with the station’s offerings and had no established interest in TV advertising. The consultant needed a way to stand out, establish credibility, and create a compelling reason for the GM to take the meeting.

The Action: Using TopLine to Personalize the Pitch

Rather than spending a lot of time sending generic outreach messages, the consultant turned to Futuri’s TopLine Personality Prep report, a tool designed to provide detailed insights into a prospect’s preferred communication style. Based on the insights, the consultant adjusted their approach to make sure that every aspect of the outreach—from messaging tone to delivery style—aligned with the GM’s communication preferences.

The consultant reached out with an email crafted by TopLine’s Personality Prep in the GM’s style and used the sales intelligence to frame the conversation around how the boat company could reach its target audience in a way that resonated with the GM’s decision-making style.

The Results: Landing the Meeting and Opening New Opportunities

The strategic approach paid off—the consultant secured the appointment with the boat company’s GM on the first try. This success highlighted the power of data-driven, insight-led sales strategies in the evolving media landscape.

For the local television affiliate, this wasn’t just another scheduled meeting—it was proof that AI-powered insights can help television stations connect with digital-first businesses, build stronger relationships, and create new advertising opportunities.

This case study demonstrates how television stations can use personalized sales strategies and smart technology to compete effectively, attract new advertisers, and drive revenue growth in a digital-dominated world.

Learn more about TopLine here.

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An Ohio-based television account executive had an exciting opportunity to close an advertising deal for a coveted Monday Night Football slot. The stakes were high, and the salesperson knew they needed more than a generic pitch. They had to go in with highly relevant, data-driven insights and polished presentations tailored to the client’s specific needs and goals to win over the prospect.

The Action: Leveraging Sales Intelligence and Expertise

The account executive turned to TopLine, Futuri’s sales intelligence platform, to tackle the challenge. They worked with the platform’s support team to conduct in-depth research to gather the most pertinent data for the prospect. The next step with TopLine was to produce a series of high-quality presentations that showcased both the advertising opportunity and the potential ROI for the client. The combination of actionable data and professional materials created a compelling case for the investment.

The Result: Closing the Deal and Winning Big

Thanks to the tailored approach and strategic use of Futuri’s sales intelligence resources, the account executive successfully secured a $21,000 Monday Night Football advertising deal. This win highlights the power of leveraging advanced tools and expert support to elevate sales efforts and exceed expectations.

Whether you’re looking to close a high-stakes deal or enhance your sales strategy, Futuri’s solutions can help you deliver the insights and presentations that win business. Click here to learn more about TopLine.

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A General Sales Manager at a major television station in Ohio was tasked with generating sponsorship revenue for a key station event on a compressed timeline. Sponsors were inundated with proposals from various organizations, making it difficult for anyone to stand out and secure commitments. The GSM needed an innovative and highly persuasive way to demonstrate the event’s value and ROI to potential sponsors.

The Action: Data-Driven Infographics to Highlight Event Value

The GSM used TopLine, an AI-powered sales intelligence platform, to develop a set of tailored infographics designed to captivate and inform potential sponsors. These materials presented complex data in a visually compelling and easily digestible format that showcased audience insights, market data, and sponsorship benefits. Sponsors were able to quickly see the value and how it aligned with their business goals.

The Result: Securing $62.5K in Revenue With Targeted Sponsorships

The response from sponsors was immediate and positive. Armed with the TopLine-infused infographics, the GSM closed $62,500 in sponsorship revenue in record time. This success not only met the station’s revenue target but also demonstrated the effectiveness of TopLine in transforming complex challenges into tangible results. The station continues to rely on TopLine for high-stakes sponsorship efforts, knowing it delivers results.

Learn more about TopLine here.

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Imagine knowing exactly what your audience is interested in right now. In a world where audience preferences shift at lightning speed, content intelligence is the secret weapon for staying ahead. Whether you’re assigning stories in a TV newsroom, managing a digital content pipeline, or running a radio station, understanding and acting on real-time audience engagement can revolutionize the way you source and deliver news and content. Yet, as artificial intelligence (AI) becomes increasingly central to these tools, reactions vary: some embrace it enthusiastically, others approach with caution, and many are unsure how to begin integrating it into their work. Let’s break down how you can approach these perspectives and use content intelligence to elevate your media strategy.

1. Understand Audience Interests in Real-Time

For producers and editors, knowing what’s trending in your market is critical. With content intelligence tools, you can track stories in real time and engagement levels within each story across specific geographic areas and interest categories like news, lifestyle, and sports. To maximize this you also need to:

• Pinpoint the content people are engaging with locally and nationally.
• Discover emerging audience interests before they become mainstream.
• Quickly adapt your rundown or story assignments to reflect what resonates right now.

Example: Imagine a viral social media movement rallying locals to save a beloved neighborhood landmark. By identifying this trend early, a producer can assign it to a reporter and include it in the next broadcast before competitors catch on.

2. Craft Stories That Resonate Across Platforms

Reaching your audience effectively means tailoring stories to fit the unique strengths, behaviors, and speed of each platform—whether it’s a live broadcast, your website, or social media. To maximize engagement, consider these best practices:

• Identifying stories that drive viewers to both linear and digital assets.
• Ensuring high-engagement content appears on your website and social media channels in the appropriate formats.
• Tailoring hyper-local and regionally relevant stories that align with audience interests in your DMA.

Example: A TV newsroom spots a sports story exploding among 18-34-year-olds in their DMA. This insight informs not only the broadcast but also tailored social media posts addressing and targeting that demographic.

3. Monitor Competition and Optimize Engagement

In today’s evolving media space, staying ahead takes more than just knowing your audience – you also need to understand what your competitors are doing and how audiences are reacting to their content. You can:

• Monitor competitors’ published stories and the engagement they receive.
• Monitor your audience’s engagement with your coverage in real time.
• Differentiate your coverage by finding unique story angles competitors miss.

Example: A managing editor sees a competitor covering a breaking weather story. By monitoring audience reactions, they can quickly pivot their team to add a hyper-local angle, like how it’s affecting specific neighborhoods.

4. Promote Content Effectively to Drive Tune-Ins and Maximize Reach

Timing is everything in storytelling. To maximize the reach and impact of your stories, it’s crucial to align your promotions with when and where your audience is most engaged. To do this effectively:

• Post stories that are most likely to drive audience tune-ins on-air and online by considering time slots and audience habits.
• Craft teasers for upcoming content to retain viewers through commercial breaks or quarter-hours, keeping them hooked.
• Engage audiences in real time by promoting stories that align with what they’re discussing or searching for across platforms.

Example: A producer uses AI insights to craft a “Coming Up” teaser, highlighting a story about a local celebrity that’s gaining online traction, ensuring viewers stay through the next segment.

5. Track Engagement Across Markets and DMAs

For editors and producers managing multiple markets, understanding regional trends is key. Success in this area requires a strategic approach to ensure content resonates across diverse audiences while maintaining local relevance. Best practices include:

• Tracking what resonates across specific DMAs or custom regions.
• Using focused metrics to prioritize content pieces important to your audience.
• Analyzing engagement across multiple regions to spot broader trends and strategies for revenue growth through local content.

Example: A regional editor taps into AI-driven insights to uncover a surge in demand for healthy eating content in one DMA. With data revealing the exact keywords and themes captivating the audience, the editor collaborates with teams across markets to craft hyper-localized stories, featuring popular restaurants and influencers unique to each region. The result? A wave of engagement that resonates deeply, driving impact far beyond a single market.

6. Ensure Unique and Differentiated Coverage

News organizations have always understood the importance of delivering stories that surprise and engage their audiences. What’s different today is the sheer number of platforms to consider and the availability of data to guide decision-making. With so much content competing for attention, originality is critical to standing out. To make your content distinctive and memorable:

• Uncover unique story angles using data-driven insights that competitors might miss.
• Add depth to stories by leveraging nuanced audience preferences and sentiment.
• Craft compelling narratives that connect with viewers and readers across platforms.

Example: By using AI to analyze audience sentiment, a newsroom discovers that their audience is particularly concerned about local hospital performance within a trending national healthcare story. They develop a localized report featuring key statistics and personal stories, creating a unique narrative that resonates.

7. Enhance Social Media Engagement

For media organizations, social platforms are pivotal not just for audience interaction, but also for driving traffic, retaining viewers, and extending the reach of your stories beyond the screen. To maximize the impact of your social media strategy:

• Publish high-engagement content tailored to specific platform behaviors—such as live video updates for Facebook, reels for Instagram, or concise summaries for Twitter.
• Use real-time social media metrics to understand what’s resonating with your audience and adjust your approach in real time.
• Leverage trending topics and hashtags to connect your stories with larger conversations, ensuring your content remains relevant and visible.

Example: A digital editor notices a trending hashtag about severe weather. They quickly create a short, engaging post featuring live updates, directing viewers to the station’s website for detailed information. Meanwhile, the newsroom integrates the hashtag into its broadcast ticker and live updates, unifying the story’s presence across platforms.

Making It Happen

Adopting AI-driven content intelligence doesn’t have to be overwhelming. Tools like TopicPulse, Futuri’s leading content intelligence platform, are designed to complement your team’s expertise, offering real-time insights and actionable recommendations. It also helps newsrooms streamline their workflows. What sets TopicPulse apart is its ability to tell you exactly what your audience cares about right now. This unparalleled insight ensures your coverage remains relevant, timely, and impactful, giving you a decisive edge in meeting audience expectations. With TopicPulse, you can:

• Spot trends before they peak, allowing you to stay ahead of competitors.
• Generate drafts of talking points, social posts, or blogs to save time and enhance precision.
• Monitor engagement across DMAs and key audience segments, tailoring your coverage to what matters most.

By integrating TopicPulse into your process, you can:

• Make smarter, faster content decisions.
• Focus on creating impactful stories that engage audiences.
• Stand out in a crowded media landscape.

As AI becomes increasingly central to modern media coverage and how audiences engage with content, the teams that succeed will be the ones who combine cutting-edge technology with their creative and strategic expertise. Adopting tools like TopicPulse ensures you’re not just keeping up but staying ahead.

Do you know what’s trending with your audience right now? This webinar walks through how to verify what to cover on-air, online, and on social media to maximize audience engagement.

The post Transforming Media with AI: The Future of Content Intelligence appeared first on Futuri.

The Regional Vice President of Sales for a large Southeastern television station had a goal to secure a significant advertising investment from a local plumbing company. The company was focused on cable advertising and needed to be convinced that CTV could deliver better results. To make the case, the sales leader needed to:

• Highlight the measurable benefits of CTV advertising compared to cable.
• Demonstrate CTV’s ability to reach their ideal customers effectively.
• Provide actionable insights to support the proposal and build confidence.

The Action: Leveraging TopLine’s Consumer Insights

The Regional VP used TopLine’s consumer insights tool to collect data that would build a supportive case for the pitch for CTV. The information included data showing the prospect’s target audience’s preference for streaming platforms and quantifying its ability to target specific households. With this, he created a tailored proposal that highlighted the ROI potential of a CTV advertising campaign.

The Result: Closing a $165K Deal

The combination of data-driven insights and a customized pitch resonated with the plumbing company’s decision-makers. The Regional VP secured a $165,000 commitment for a CTV advertising campaign. Additional impacts included creating a client success story around CTV advertising and showcasing the station’s expertise in delivering tailored advertising solutions.

This success story highlights how TopLine’s consumer insights empower sales teams to craft compelling pitches that drive significant business results.

Learn more about TopLine here.

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For TV stations in Top 100 Markets, securing major advertising deals is a constant challenge. A marketing consultant with a leading station faced stiff competition while pursuing a $339,000 new business opportunity in the entertainment category. The client demanded clear, compelling evidence that advertising on the station would drive ROI. The consultant needed to go beyond traditional pitches to stand out and close the deal.

The Action: Powering the Pitch with TopLine’s Data-Driven Insights

To elevate her strategy, the consultant relied on Futuri Media’s TopLine for an edge. Using the platform, she accessed critical insights, including:

• Local consumer spending habits in the entertainment category.
• How the station’s audience demographics perfectly aligned with the client’s target audience.
• A multichannel sales perspective showcasing how combining TV with digital platforms could amplify campaign reach and results.

TopLine transformed these insights into a professionally designed, client-ready sales presentation deck. Armed with this polished, data-driven approach, the consultant delivered a pitch that resonated deeply with the client’s goals and challenges.

The Results: $339,000 Win in the Entertainment Category

The impact was immediate and impressive. The consultant secured the $339,000 deal, crediting TopLine’s data insights and presentation tools as the game-changer. The client was impressed by the station’s ability to deliver not just airtime but a well-rounded, strategic advertising solution backed by real-world data.

This success underscores the power of sales intelligence tools like TopLine in the TV industry. By combining actionable insights with a professional presentation, stations can secure high-value deals and build long-lasting client relationships.

Discover how Futuri’s TopLine can help your station win big in today’s competitive advertising market. Click here.

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